7 Best PR Agencies for Managed Service Providers (MSPs) in 2026

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Mid-sized and enterprise buyers rarely choose an MSP from its website alone. They compare several providers that all promise uptime, security and responsive support, then look for outside proof: press coverage, executives quoted on industry topics, reviews and what AI assistants say when they ask for the best managed IT provider. Most "best MSP agency" lists cover marketing and lead generation; this one separates PR firms (press coverage) from marketing agencies (websites, campaigns, demand generation).

Which PR agency is best for MSPs?

For guaranteed coverage for the MSP and its leaders on publications buyers recognise, fast, choose Jamco PR: placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For an enterprise tech PR firm with offices in the US and Europe, Touchdown PR. For PR built around the technology channel, CommCentric Solutions. For a fixed-length starter PR program aimed at MSPs and MSSPs, MRB Public Relations. For security-led MSPs and MSSPs, Eskenzi PR. For PR inside a pipeline program, Walker Sands. If you need MSP marketing rather than press coverage, Mojenta.

The shortlist at a glance

1. Jamco PR: best for guaranteed coverage for the MSP and its leaders

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

For MSPs, Jamco plans placements for the company and for the leaders buyers will actually work with (the CEO, the head of security, the head of cloud), so a buyer comparing providers finds credible coverage for each.

Choose an agency below instead if you need channel marketing, demand generation or analyst relations.

2. Touchdown PR: best for enterprise tech PR in the US and Europe

Touchdown PR is a B2B enterprise technology PR agency and a Ruder Finn company, with offices in Austin, New York, London, Basingstoke, Munich, Amsterdam, Paris and Herzliya. It works across cybersecurity, data, AI, cloud, networks and communications.

Good fit for larger MSPs and cloud providers running PR in several countries.

3. CommCentric Solutions: best for channel-focused PR

Tampa-based CommCentric Solutions offers PR, content strategy and thought leadership for technology brands that work with MSPs, integration partners and distributors, and says it has worked with technology brands for nearly two decades.

Good fit for firms whose story is told mainly to the technology channel and its trade press.

4. MRB Public Relations: best for a defined MSP starter program

MRB Public Relations is a technology-focused PR boutique that became part of MikeWorldWide in 2023. In October 2023 it launched "PR in a Box", a three-month program for MSPs and MSSPs covering positioning, media relations and a thought leadership piece, with a closing report.

Good fit for MSPs trying PR for the first time with a fixed scope.

5. Eskenzi PR: best for security-led MSPs and MSSPs

Eskenzi PR is a cybersecurity PR and content agency with around 30 years in the industry, offering media relations, analyst relations and media training. It also runs industry events, including the European Cybersecurity Bloggers Awards and the IT Security Analyst & CISO Forum.

Good fit for MSSPs and MSPs whose main pitch is security.

6. Walker Sands: best for PR inside a pipeline program

Founded in 2001, Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco, combining media relations with demand generation.

Good fit for MSPs that want PR measured alongside pipeline.

7. Mojenta: best for MSP marketing (not PR)

Founded in 2010, Mojenta is a B2B marketing agency for telecom, IT and cloud companies, with managed service providers among its main industries. Its services include websites, HubSpot, account-based marketing and channel marketing. It doesn't list PR services.

Good fit for MSPs whose priority is leads from their own marketing rather than press coverage.

PR or marketing for an MSP?

Pick by the problem. If buyers don't trust you yet, or can't tell you apart from the next provider, start with PR: coverage and quoted experts are proof a website can't give. If buyers already trust you but you need more of them to find you, start with marketing. Larger MSPs usually need both, often from different agencies.

What MSPs should ask a PR agency

• What exactly is guaranteed, and what is only pitched?
• Have you worked with services firms, not only software products?
• Can you build visibility for several leaders, not just the CEO?
• Which publications will our buyers recognise, and how will we use the coverage in sales and renewals?
• How do you measure results: articles published, or pitches sent?